Tourism is one of Jamaica's biggest industries, yet 2,999 tourism-facing businesses are underserved online — weak presence at the exact moment a visitor is deciding. This report maps the tourism digital gap across the main corridors.
A tourism-facing business (hotel, villa, tour, attraction, hospitality) flagged with weak online presence relative to its tourism exposure.
Visitors research and book online before they arrive. A business that's hard to find loses bookings to OTAs and better-optimised competitors.